Southport Car Hire Privacy Policy

Data We Gather

We collect and manage various types of personal information, including:

2. Use of Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity and confirming that you meet our rental criteria. We also facilitate the collection and return of vehicles efficiently. Additionally, we manage payment processing, deposits, and any applicable charges.
• Customer Engagement for Service Fulfillment:
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you about modifications to our services or policies.
• Marketing Consent and Legitimate Interest in Southport:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. Opting out is always an option.
• Service Enhancement (Legitimate Interest):
  • Evaluating website interactions to refine user experience and functionality. Conducting research to improve our vehicle offerings and service quality.
• Regulatory Requirements in Southport:
  • Adhering to local laws, regulations, and tax obligations. Mitigating fraud risks and safeguarding service integrity. Addressing disputes and upholding our terms of service.

Information Sharing Practices

Sharing Your Information

• Local Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are required by contract to safeguard your data.

We do not share your personal information with third parties.

Data Protection

We employ a range of technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or loss. This includes encryption, strict access controls, secure server environments, and ongoing security evaluations. Nevertheless, no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policy

We hold your personal information only for the duration required to achieve the purposes for which it was initially collected, including compliance with legal, accounting, or reporting obligations. The length of time we retain information depends on its nature and the specific circumstances surrounding its use.

Your Rights Explained

Your data rights under Southport regulations:

• Access to Your Information: Obtain a copy of your personal information.

For assistance with your rights, please reach out to us below.

Cookies and Tracking Policies

Our website employs cookies and related technologies to improve your browsing experience, assess site traffic, and customize content according to your preferences. You have the option to adjust your cookie settings directly within your browser.

Policy Changes

We may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed about our privacy practices.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us: