Southport Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

2. Our Use of Your Data

Your personal information is used for these purposes:

• Service Provision in Southport (Contract Fulfillment):
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity and confirming that you meet our rental criteria. We also assist with the collection and return of vehicles. Payments, deposits, and any applicable charges are processed efficiently to ensure a smooth rental experience.
• Customer Correspondence (Legitimate Interest/Contract Execution):
  • Delivering booking confirmations, updates, and key rental details. Addressing your inquiries and offering customer assistance. Informing you about changes to our services or policies.
• Marketing Consent and Legitimate Interest in Southport:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to refine user experience and site performance. Conducting assessments to improve our vehicle selection and service offerings.
• Compliance with Local Laws and Regulations:
  • Adhering to local laws and regulations, including tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms of service.

Data Sharing Practices

Sharing Your Information With:

• Local Service Partners: We collaborate with third-party companies, including payment processors, IT support, and maintenance services, who are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection

We employ a variety of technical and organizational safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our approach includes encryption, strict access controls, secure server technology, and routine security evaluations. However, it is important to recognize that no internet transmission or electronic storage method can guarantee complete security.

5. Retention of Data

Your personal information will be retained only for the duration necessary to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The length of time we keep data depends on the specific type of information and the context in which it is processed.

Your Rights in Southport

Under Southport's data protection laws, your rights include:

• Access to Your Information: Obtain a copy of your personal information we maintain.

For inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Policy

Our website employs cookies and similar technologies to improve your browsing experience, analyze visitor traffic, and customize content to better suit your needs. You can adjust your cookie preferences directly in your browser settings at any time.

Policy Changes

We may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be posted on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed.

Contact Information

For inquiries regarding this Privacy Policy or our data practices, please reach out to us: